Why everyone is obsessed with digital marketing?
Are you curious to know why everyone is getting involved with Digital Marketing?
What’s the one thing which is attracting people from every industry to be on the digital platform?
Why’s digital marketing considered as the need of the present?
Here, I am, to answer all of your questions or say to answer all of your inner voice doubts.
Let’s understand the meaning of Digital marketing:
Digital Marketing basically refers to advertising through digital channels such as search engines, websites, social media, email, and mobile apps. So, using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.
How is this impacting our day to day life?
It was analyzed that India has a population of 130 crores, and 30 percent of this population use the internet, which means 39 crores and it’s a good count.
As everyone is aware of the pandemic situation, how this Covid’19 impacted jobs on a large scale. And our prime minister Mr. Narendra Modi announced that this is time for us to be “Atmanirbhar Bharat”. So how we can be part of this “Atmanirbhar Bharat”.
Here Benefits of Digital Marketing and Obsession with it comes into the picture.
You can find new markets and reach globally and trade by a small investment. You can find detailed information about how people going through your website and respond to your advertising.
Once the customer’s database is linked to your website, you will be able to personalize them with targeted offers. And it will improve your conversion rate. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.
Let’s check on the Pillars of Digital Marketing:
Let’s understand these pillars one by one:
SEO (Search Engine Optimization): SEO is the art of ranking high on the search engine without paying a single penny also known as organic listings. It works on the basis of using appropriate keywords. In order to get through the keywords, we have some listed tools here:
- Google Keyword Planner
- Ahrefs’ Keyword Generator
- Google Trends
- Keyworddit
- Keyword Surfer
- Keywords Everywhere
- UberSuggest
- SEMRush
- KeywordTool.io
Social Media: Social media are internet-based applications that help us in the creation or sharing of information, ideas, career interests, and other forms of expression through the communities and network.
Known platforms in Social Media are:
- Quora
- YouTube
- What’s App
Digital Marketing Analytics: Digital marketing analytics is the presentation of customer behavior into business data. We can use digital analytics tools to examine online channels. There are some extensive analytics tools known as Google Analytics, SEMRush, Hotjar.
Campaign & Personal Branding: The concept behind a campaign and personal branding are about putting a positive message in front of people for a long time so that they will think about you when there is time to make a purchase.
Suppose I will make my e-commerce platform like Myntra, do you think will it work or will I even be able to make one million out of it?
No. Do you know why?
Neither my brand is recognized nor people talk about my platform.
Brand recognition is not only the sword for marketing but it also acts as armor to it.
Email Marketing: Email marketing is the act
of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Email Marketing Tools:
- Hubspot
- Mailchimp
- Sender
- Sendinblue
- Omnisend
- Sendpulse
- Benchmark Email
Google Ads: Google Ads is a type of online advertising, invented by Google. When you advertise with Google Ads, you can choose exactly which customers you want to target and reach them when they’re searching for the products and services you offer. You can decide how much you want to spend on your search ads and you pay only when someone clicks on your ads. Google search ads are a proven way to build awareness and drive traffic to your website.
This is how digital marketing helps business to grow and comes up with a profitable revenue. This can be done for small business, large business, and day to day business.
I hope the above points are helpful to understand why to learn digital marketing and how it is important in this 20th century.
Now one question is popping into your mind, “ Is digital marketing for me”?
Whether you are the owner of a fledgling startup or the CEO of a successful business, digital marketing will be an essential part of the advertising strategy to improve brand awareness and increase sales.
Even if you think that digital marketing is not an essential part of your day-to-day tasks, you might be surprised to realize that every time you tweet, post, share, or comment on social media, you are marketing yourself and building your own personal brand online. If you tweak the wording of an email campaign, amend the imagery for a banner campaign or reach out to a potential online advertising partner, you are actively engaging in digital marketing.
By learning how to be an effective digital marketer, you can ensure you’re delivering the message you intend to — both personally and professionally — and seeing the desired results. Developing these skills will also help you better monitor the work your employees are putting out so you can understand whether the campaigns are optimized for success, as well as identify areas of improvement.
I hope, this article is pretty helpful to understand how digital marketing is important in this era?
It might also help you in deciding your career. All you need to take action and start working rigorously.
Please let me know what do you think about this article. I am waiting for your valuable feedback. Please like, comment, and share.